SHOULD YOU USE FREE WEB HOSTING FOR YOUR WEB VIDEO WEBSITE

When you have decided to take part of the web video craze on your website, you probably have many questions.  Some of these questions range from what type of video should you make, is your video long enough and even down to should you put music in your video?  However, the most important question that you must answer is should you use a free web hosting company for your web videos?  While many people use these free web hosting services for their web videos, it is not the best way to host your web video.  But why is this? 

The main reason why hosting your web video on a free server is because many of these free servers will have bandwidth restrictions, but what exactly is this?  Every time someone views your video, the video is sent from the hosting server to their computer.  This requires bandwidth, and the longer your video, and depending on how it is optimized, you will use a certain amount of bandwidth.  If you are like most people, then you want your web video to be extremely popular, and thus it will help your business, or ego, grow.

However, when you use a free web hosting server that has limited bandwidth, you may quickly exceed this bandwidth.  What happens after this usually depends on the web hosting service you are with, although many of these hosting companies will simply shut down your website after it has exceeded your monthly allowance. 

While the above answer should be enough reason to not host your web video site on a free web hosting service, many people still think that this is the best way to promote their videos and website.  Another major downside to using a free web host for your web video website, is because it will make you and your business, if you have one, seem extremely unprofessional.  This appearance of unprofessionalism is only increased by the every-lingering pop ups.  These banners, ads and whatever else is crawling around your website is nothing more than an annoyance to your website visitor.

Many people when they come across a website that is loaded with banners and other pop-up advertisements quickly leave because they do not want to risk the chance of infecting their computer by spyware and other malicious content.  When you hose your web videos, and website, on a free hosting service, then you are literally destroying any chance of creating a reputation and loyal relationship with your visitors, which will hinder or completely stop any sales that you hoped would occur from your web videos. 

Of course, if you want to host your videos for free, you do have many great options.  These options are from the many, reputable, web video hosting sites, such as YouTube and Google Video.  These sites will host your web video for free, and you can then direct traffic to your website from the video itself.  This is a great way to save money on the amount of bandwidth you have to purchase, as well as giving you a sense of clout among the millions of web videos out there.   

QUICK TIPS FOR LIGHTING YOUR WEB VIDEO

So you've outlined your web video, has all of the information that you need and you're ready to go out and begin filming the video that will increase traffic to your site and inform millions of people about a certain topic.  However, there is only one problem.  As you sit outside, or in your living room, you look through your camera's viewfinder only to find that the lighting is off.  While you see that the lighting needs help, you don't know what to do.  However, there are a couple of quick tips for lighting your web video that will give you the light you need, and get rid of the light you don't.  

If you want to have a beautifully lit web video, then you will want to engage in 3-Point Lighting.  This is a great way to light any type of web video, and it also ensures you will stay away from hotspots and shadows, which can ruin a video.  3-Point Lighting stands for the three main type of lights that you will be using.  These lights include Back Light, Key Light and Fill Light.  It doesn't matter what type of light you use, as long as you follow the rules that are associated with this type of lighting process.  After you have followed the process of lighting your video in this manner, you will have a gorgeous outcome. 

First of all, you need to understand what the Key Light is, and how you can use it.  The Key Light is a light that you place in front of your main subject.  Of course, you will never want to place the light directly in front of your subject, because this would ultimately wash the subject out and create unattractive shadows.  When you are placing your Key Light, you will want to put it at a 30 to 45-degree angle in front of the main subject you're shooting.  Make sure that the Key Light is to the side of the camera.  This light will give you perfect lighting for the subject, without washing it out. 

The next light in the 3-Point Lighting concept is the Fill Light.  You will place this light directly across from the Key Light, on the other side of the camera.  How you know you have the Fill Light in the correct position is the light will be parallel to the Key Light, and it will soften the shadows that the Key Light has created.  You must be careful in how bright the Fill Light is because you do not want to put too much light on the subject.  Normally, when you are using a Fill Light, you only use 50% of the light's power, or you use a soft light.  It is suggested that you do use a soft light instead of a spotlight because it provides a beautiful contrast without being too bright.  

The last light in the 3-Point Lighting design is the Back Light.  The Back Light is exactly what it sounds like, it is lighting the back of the subject.  This is very important because it will literally separate the main subject from the background by creating a nice outline of light around the rim of the main subject.  You will want to place the Back Light directly behind the main subject, and also make sure that it aligns directly with the camera.  Some filmmakers decide to place the Back Light above the subject; however, this can be dangerous.

Make sure that when you do this it is tied down appropriately; also make sure that the Back Light does not create awkward shadows on the main subject.  This is a common mishap and can cause the subject to look sickly.  The purpose of the Back Light is to allow the subject to seem three-dimensional and to also separate it from the background itself.  If you want to light your background, you will need to use a separate light.